David R. McGill Advisory
Serious analysis. Straight answers.
Business Intelligence & Strategic Finance
Important business questions deserve clear, evidence-based answers.David R. McGill Advisory combines extensive strategic finance experience with modern analytical capabilities to help businesses understand performance, evaluate opportunities, and make better-informed decisions.Direct expertise. Focused engagements. Clear conclusions.
Business Intelligence & Strategic Finance
We provide focused analytical expertise to help business leaders answer important financial, operational, and commercial questions.
LOCATION INTELLIGENCE
Understand markets. Evaluate locations. Make informed investment decisions.
Independent market, demographic, and competitive analysis helping businesses evaluate expansion opportunities, acquisitions, and existing location portfolios.Typical applications: Expansion planning, acquisition footprint assessments, and portfolio market reviews.
BUSINESS PERFORMANCE INTELLIGENCE
Understand what's driving your financial and operational results.
Focused financial and operational analysis to identify material performance drivers, explain changes in revenue and profitability, and support management decisions.Typical applications: Profitability analysis, location and business-unit comparisons, and management performance assessments.
STRATEGIC PLANNING & FORECASTING
Understand the financial implications of your plans and decisions.
Strategic financial planning, forecasting, and scenario analysis to help management evaluate growth opportunities, investment decisions, financial risks, and alternative outcomes.Typical applications: Annual financial planning, strategic scenarios, expansion modeling, and investment evaluations.
Have a different analytical challenge?
Our capabilities provide a starting point, but not every important business question fits neatly into a predefined category. We're open to discussing other financial, operational, and commercial analytical requirements where our expertise can add meaningful value.
A Different Approach to Analytical Advisory
David R. McGill Advisory is built around a straightforward idea: businesses should be able to access experienced analytical expertise without taking on an unnecessarily complicated consulting engagement.Our approach emphasizes direct involvement, focused investigation, efficient delivery, and clear conclusions.1. DIRECT, SENIOR-LEVEL EXPERTISE
Work directly with an experienced strategic finance professional who takes personal responsibility for the analysis and its conclusions.2. FOCUSED ENGAGEMENTS
We establish the business question, agree on the scope and deliverables, and concentrate on the work required to provide a useful answer.3. RIGOROUS ANALYSIS, MODERN CAPABILITIES
We combine financial and commercial judgment with modern analytical tools and technology to investigate complex questions efficiently and systematically.4. CLEAR, PRACTICAL FINDINGS
Clients receive evidence-based conclusions, supporting analysis, and practical business implications, without unnecessary complexity or additional systems to manage.The complexity belongs in the analysis, not in the client's experience.
A Straightforward Way to Get Answers
1. Define the Question
We begin by understanding the business decision, the questions management needs answered, and the information available.2. Agree on the Engagement
Where there's a fit, we establish a defined scope, deliverables, timeline, and fee.3. Investigate & Analyze
We undertake the agreed analytical work, drawing on relevant financial, operational, or external market information.4. Deliver Clear Findings
Management receives an executive-ready assessment, supporting evidence, and a discussion of the findings and their implications.
About the Founder
David McGill is an experienced strategic finance and commercial analytics leader with a background in financial planning, forecasting, and business performance analysis.Before establishing David R. McGill Advisory, David spent 14 years at Sony Music Entertainment, most recently serving as Senior Director of Digital Revenue Analytics & Forecasting.At Sony Music, he led global forecasting, planning, and performance analytics across approximately $4 billion in annual digital revenue, supporting senior leadership in financial and commercial decision-making.David holds an MBA from NYU Stern School of Business and an MA in Accountancy & Finance from Heriot-Watt University.Why I Established the Advisory:
Throughout my career, I've particularly enjoyed investigating complicated business problems, understanding what's driving the results, and turning detailed analysis into useful conclusions.I established David R. McGill Advisory to focus on that work, combining experienced strategic finance judgment with modern analytical capabilities.The objective is straightforward: serious analytical work, clear answers, and a more direct consulting experience.
Have an Important Business Question?
Let's see if I can help answer it.Whether you're evaluating an expansion, investigating financial performance, developing a strategic plan, or facing another analytical challenge, I'd welcome a conversation.We can discuss what you're trying to accomplish and whether there's a useful engagement I could undertake.David R. McGill
Founder, David R. McGill AdvisoryContact:
[email protected]
linkedin.com/in/davidrmcgill