David R McGill

I help recurring revenue businesses understand what is really driving performance beneath the headline numbers.

For subscription, streaming, and membership-led organizations, growth can look stable while important signals are weakening underneath: retention quality, cohort behavior, monetization efficiency, forecast reliability, segment mix, or customer value creation.My work provides leadership teams with an independent diagnostic view of revenue quality - where performance is durable, where risk may be building, and where the highest-priority opportunities sit.My background is in strategic finance and revenue analytics, including senior leadership experience at Sony Music across multi-billion-dollar digital, subscription, and platform revenue streams.Typical areas of focus:
• Retention durability and churn risk
• Pricing, monetization, and ARPU opportunity
• Cohort quality, LTV, and acquisition efficiency
• Forecast reliability and growth driver clarity
• Revenue leakage and underperforming segments
• Strategic decision support for CEOs, founders, and CFOsThe output is clear, executive-ready decision support: what is happening, why it matters, what to prioritize, and where leadership should act next.The goal is not to create more reporting. The goal is to help leadership see the business more clearly, identify the highest-priority risks and opportunities, and make better decisions sooner.I am currently accepting a small number of focused diagnostic engagements for leadership teams that want a clearer view of recurring revenue performance before making major growth, pricing, retention, or investment decisions.

Contact:
[email protected]

LinkedIn:
linkedin.com/in/davidrmcgill